Start with a flavour you would order as a treat, not the one that looks healthiest. Our bars taste like the thing they are named after, so if you like peanut butter, get the peanut butter one. If you want the highest protein, the Protein + Fibre range carries 20g of whey protein and 10g of fibre per bar. If you want the shortest ingredient list, Clean Bars run to five whole ingredients. Most first orders are one box of something familiar and one box of something curious.

By what people actually reorder. These are the flavours that move fastest and come back in repeat orders most often, rather than the ones we happen to want to push. It is worth saying that popularity is not the same as best. Our Lamington bar outsells almost everything and it is a five ingredient snack bar with no added protein, which tells you something about what people actually want from a bar.

Boxes of 12 at the moment. We know that is a bigger first commitment than one bar off a shelf, so two things worth knowing: our bars keep well in a pantry, so a box is not a race, and if a flavour genuinely does not work for you, get in touch and we will sort it out rather than leaving you with eleven bars you will not eat.

Tell us within seven days of delivery and we will work it out with you. We would rather fix it than have you write us off over one flavour. Returns need to be authorised first and goods need to be in their original packaging. If something arrives damaged or is not what you ordered, that is on us and we will make it right.

Depends how you use it. One bar a day is about a fortnight. A few a week, as an afternoon snack or a post gym thing, closer to a month. Most people find they get through the first box faster than expected and settle into a rhythm from the second one. Boxes are 12 bars of a single flavour, so if you want variety, order two different flavours rather than one box.

Not right now. Every box is 12 bars of one flavour, so the way to sample the range is to order two or three different boxes in the same order, which also gets you closer to free shipping at $120. We are working on a multi pack format.

The short version is that people are surprised. Most of our reviews come from someone who expected a health bar and got something that tastes like the thing on the label. The Lamington in particular has a reputation for not tasting like health food at all. Reviews are on each product page.

Lamington, consistently. It is five whole ingredients, tastes like an actual lamington, and it converts more sceptics than anything else we make. Peanut Butter is the one people reorder most in the protein range. Chocolate is the safe first pick if you are buying for someone else.

No. Plenty of what we sell is not a fitness product at all. Clean Bars are a whole food snack, closer to something you would eat instead of a muffin than something you would take after a workout. The protein ranges suit training, but they suit a long afternoon in meetings just as well. If you want a snack made from real food that is not a biscuit, that is the whole pitch.

Our Protein + Fibre bars are in stock now in four flavours: Peanut Salted Caramel, Coconut Choc Chip, Choc Pistachio and Strawberry Matcha. The rest of the range is between production runs while we relaunch. Add your email to the alert on anything here and you will hear the day it is back.