Subaru - The Great Australian Detour
Who doesn’t love a road trip? If you are anything like me some of my greatest memories have come from a ‘roady’ whether it was a trip across the Nullabor with the family, or an adventure down the coast or just a weekend escape to your favourite beachside getaway. There is almost no better feeling than filling the car with friends and family & all your weekend toys; surfboard, snowboard, bike or fishing rod and putting the bright lights of the city in the rearview mirror for a minute. So when we had a knock at the door from Subaru Australia to partner with them on their ‘Great Australian Detour’ it was a massive “yes!”.
“Subaru’s Great Australian Detour was first launched last year to inspire Australians to get behind the wheel and explore their very own backyard. After having such a wonderful response to the cause, it’s returned this year as a more dialled up 2.0 version, to encourage even more adventures! This has been brought to life in our showrooms by retailers showcasing how Subaru is the perfect companion to enhance their Great Australian Detour. We collaborated with Blue Dinosaur, as we felt there’s no better partner to help us deliver our larger scale 2.0 version, to help fuel our customers for their next detour.”
Amanda Leaney, Marketing Director Australasia – Subaru Australia
“It made a lot of sense for Blue Dinosaur to jump on board and support Subaru with their “Great Australian Detour”. Their fleet lends itself to getting off the beaten track & making the most of the outdoors which is exactly where our tribe spend their time off and weekends, doing what they love. And, what would a road trip be without quality snacks?”
Jarrad Howse, Brand Manager - Blue Dinosaur